Insights from Nebo

Imagine walking down the sidewalk and seeing an ad on the bus stop for the exact knee-high polka dot socks you’ve been on the fence about buying.

How is this even possible? It’s not a coincidence - it’s the magic of digital out-of-home advertising (DOOH). 

Gone are the days of spray-and-pray billboards. Today’s out-of-home ads are highly sophisticated, hyper-targeted, and cross-channel capable, making them a vital part of every marketer’s arsenal.  

The past few years have been… a lot. 

They’ve been exhausting. This is true for everyone, regardless of where you come from or what you believe. And while most of us have lived through trying times before, the present moment feels especially unstable. Not only do we have the uncertainty that we’ve all collectively experienced in the last several years, but now we have political anxiety, unpredictable economic changes, and the uncertainty of AI. 

It’s no secret that ads on social media are a divisive topic. And I get it — in my time scrolling, I’ve come across some truly terrible targeting. But when an ad hits, it hits. So yeah, I’ll admit it: as a consumer, I LOVE my targeted ads. I’d even go as far to say that I look forward to seeing them. I’m here to say that, when done right, targeted ads can improve your experience on social by introducing you to new products you never would’ve stumbled upon — ones you actually want to see.

You’ve been on Pinterest, but have you been on Pinterest lately? No, I don’t mean for finding your next sheet pan meal, but for the purposes of advertising. Pinterest was born as a source of inspiration, but it has evolved since the days of saving that *perfect* Polyvore collage for your totally fetch outfit. Pinterest is now a place where organic content can enjoy a long life and sync with paid efforts to create a full-funnel strategy on the platform. In short, it’s time to meet your new advertising bestie.

POV: You just spent the last 24 hours doom-scrolling—like I did. In another exciting week for social media managers and enthusiasts alike, a new platform just dropped with the potential to have major staying power. 

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Meta officially launched its text-based social media platform, Threads—engineered to be a direct competitor to Twitter. The platform is now available in more than 100 countries as of Wednesday, July 5, and was released ahead of its anticipated launch date. 

I’m still at the beginning of my Nebo journey and, you know what, it rocks. Sure, there’s the dogs in the office, the unlimited PTO, the coffee fridge. But Nebo offers me something else that’s truly special: a workplace that is open and proud of its support for the LGBTQIA+ community, and, relatedly, numerous colleagues who are open and proud of their membership in that community.