Former Director of Online Strategy Brings Platform and Client-Side Experience Back to Agency
ATLANTA (May 28, 2019) - Nebo, a human-centered agency headquartered in Atlanta, has announced the addition of Rashidi Barnett as director of emerging opportunities. After previously working as the agency’s director of online strategy, Barnett has returned to Nebo after 10 years of working at leading platforms such as Google and AOL. In his new role, Barnett will use his career experience to bring growth, new ideas and insights on emerging industry trends to the team.
“I am humbled to be back working alongside many of the same peers who have continued to evolve Nebo into what it is today,” said Barnett. “It’s so exciting to see how much the agency has grown while still keeping its human-centered approach. I’m thrilled with the opportunity to help to cultivate new and exciting opportunities to propel this growth even further.”
As a Clark Atlanta University graduate, Barnett began his career in marketing when digital marketing was in its infancy. Barnett first came across Nebo at an Atlanta Interactive Marketing Association (AIMA) event, where he noticed employees handing out a comic book, called NeboMan. Although this comic book now only exists in digital archives, this began Barnett’s lasting relationship with the agency.
Barnett began working with Nebo as a client, but quickly saw that the agency aligned with his career goals. He joined the Nebo team as director of online strategy at a time when digital was on the cusp of dominating the marketing industry. Since then, Barnett has carved his own career path, going on to work at both AOL and Google, building lasting connections and a passion and curiosity for emerging technology and predicting industry trends.
“Rashidi has the innate ability to combine big ideas with big data, without losing the human connection, which is rare in this industry,” said Kimm Lincoln, president of Nebo. “We are so happy to have him return, and are excited about the opportunities he’ll bring to light.”
To learn more about Nebo and its human-centered approach to marketing, visit http://www.neboagency.com.
Nebo is a human-centered agency built for the digital age. We believe that trust and attention are the most valuable resources in this hyper-connected, omni-channel, multi-device, ad-saturated world. By creating human-centered digital experiences and buyer journey marketing campaigns, we inspire, educate, and empower consumers. Our research and strategy teams develop deep, authentic understandings of consumer behavior to earn a place in their hearts and minds. Our creative and copy teams use these insights to help brands tell great stories. Our marketing teams build campaigns that do more than drive awareness, they change consumer behavior. To learn more about Nebo, visit www.neboagency.com.