FLOR wins Best Influencer/Outreach Campaign of the Year at the Interactive Marketing Awards
ATLANTA (March 6, 2019) - Nebo, a human-centered agency based in Atlanta, took home the Best Influencer/Outreach Campaign of the Year at the Interactive Marketing Awards for its work with FLOR. The national competition, in association with PubCon, celebrates and rewards excellence in Interactive Marketing campaigns, agencies, and in-house teams. The awards were judged by a panel of international industry experts with a two-step process, involving pre-scoring and a face to face panel discussion.
The campaign ran on Instagram and Facebook, two of FLOR’s top engagement-driving channels, to execute a campaign that spoke to the Consideration phase, targeting users who knew what FLOR was but not fully aware of the value and solutions FLOR could bring to their home and everyday life. The objective was to not only to grow awareness for FLOR’s products but also to build deeper relationships with FLOR’s followers. We achieved this by utilizing an influencer to be leveraged across digital touchpoints throughout the summer catalog promotion period in order to foster community and add testimony to the benefits and features of a FLOR rug. Furthermore, this community was anchored by building a branded hashtag campaign to create a digital hub for product inspiration.
“We’re thankful to work with clients that value innovation and creativity,” said Kimm Lincoln, President of Nebo. “And, we’re grateful for our amazing and hardworking team that continues to push boundaries.”
Nebo is a human-centered agency built for the digital age. We believe that trust and attention are the most valuable resources in this hyper-connected, omni-channel, multi-device, ad-saturated world. By creating human-centered digital experiences and buyer journey marketing campaigns, we inspire, educate, and empower consumers. Our research and strategy teams develop deep, authentic understandings of consumer behavior to earn a place in their hearts and minds. Our creative and copy teams use these insights to help brands tell great stories. Our marketing teams build campaigns that do more than drive awareness, they change consumer behavior. To learn more about Nebo, visit www.neboagency.com.