Search Engine Optimization
The definition of a search engine has changed. But behind each search is a potential customer.
When we started in 2004, SEO was in its infancy, and we were one of the first firms to realize the potential that SEO offered.
A lot has changed since then. Short-term thinking and black-hat techniques have been pushed to the margins — not that we ever dabbled in those dark arts. Search Engine Optimization now requires a blend of marketing best practices, an understanding of search engine algorithms and the capability to implement online brand building campaigns.
SEO is about more than chasing the Google gods and working for those blue links. The definition of a search engine is evolving, and with the emergence of new platforms, voice search, IoT, multiple screens and more devices, a holistic strategy is paramount.
SEO is chess, not a video game. With each new video game, the focus is on controls, features, and tactics. Not so with chess. While the game has evolved, it’s not going to turn on its head. Spend many years learning the basic strategies and thinking pragmatically, and you’re off to a good start. SEO is the same.
And, we’ve gotten quite good at this chess-like approach. We don’t panic when Google changes algorithms, and we don’t ask you to prioritize short-term technical minutiae over solid, long-term strategy. What we do isn’t top secret, mysterious or magical; it’s smart, rigorous and gets results.
If you want to work with an agency that employs strategic thinking, doesn’t pull gimmicks, and offers the transparency that other agencies often lack, then we may be a match made in digital heaven.