Public Relations Specialist
The ideal candidate should have a minimum of two years of public relations, communications and/or agency experience and a solid understanding of public relations. Strong writing and communication skills, media outreach experience and a passion for public relations are a must.
Responsibilities
- Help execute programs for a wide range of clients
- Craft media materials, including media lists, pitch letters, fact sheets and press releases
- Help with planning and development of media outreach initiatives
- Execute media outreach for a variety of clients
- Ongoing monitoring for earned media placements
- Manage coverage trackers and develop monthly reports
- Participate in client meetings and on client calls Manage event planning initiatives
- Create written content pieces, including articles and blog posts
- Craft and submit award entries
Skills Required
- Experience with media outreach and a proven track record of positive results and successes
- Proficiency with AP Style writing
- Excellent writing, grammar and copyediting skills
- Past experience with participation in client meetings and on client calls
- Strong verbal, presentation and communication skills
- Proficiency with Cision
- Experience with social media marketing
- Proficiency with Microsoft Office, including Word and Excel
- Solid organizational skills and attention to detail
- Positive, enthusiastic and hard-working attitude
Qualifications That Will Set You Apart
- Proficiency or experience with various social media or design programs including
- Crimson Hexagon, Photoshop and InDesign
- Past experience with contributing to new business development
- Proficiency with Keynote
- Familiarity with search engine optimization, paid media and/or social media marketing
- Certifications in Google Analytics and Google Analytics
- Educational background in journalism, communications or public relations