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Google has finally released its official guidelines for optimizing your website for generative AI features on Google Search. Turns out the winning strategy isn’t LLMS.txt files and “chunking” after all. 

It’s creating original, authentic, relevant content that AI bots and search engines can easily find and navigate — aka human-focused SEO. 

Ah, share of voice. Even if you only have a basic understanding of marketing, you’ve probably come across the term at least once. Everyone wants more of it. But they don’t seem 100 percent sure what “it” is.

So what is this “share of voice”? How do you track it? And, most importantly, why should you even care about it?