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Articles written by
Victoria Larson
Senior SEO Specialist
November 7, 2018

Discovering SEO’s Holy Grail: Organic Share of Voice

Ah, share of voice. Even if you only have a basic understanding of marketing, you’ve probably come across the term at least once. Everyone wants more of it. But they don’t seem 100 percent sure what “it” is.

So what is this “share of voice”? How do you track it? And, most importantly, why should you even care about it?