Articles written by
Nicole Palmer
Senior Strategist
May 8, 2026

Humanity is a Premium in the Age of AI

Something’s…off. You don’t remember exactly when it happened, but now you can’t unsee it. Every ad features an uncanny, poreless face. Every voiceover has the same eerie sing-song cadence. Every tagline reads as if it were written by a committee of aggressively average clones. You thought the future would be more like Blade Runner: Replicants running around trying to pass as humans and slick, dazzling holographic adverts. Instead, the robots are just boring us to death.

February 20, 2026

Why Sticking to Your Values is Good For Your Brand: What Marketers Can Learn From Alysa Liu

Alysa Liu was one of the top figure skaters in the world before announcing her retirement at age 16 in 2022—she was burnt out, overworked, and wanted to experience normal life as a normal girl. Homeschooled and isolated from friendships and peers from the age of 5, she wanted to make friends, get her driver’s license, and simply “do other stuff.” 

The skating world was shocked when she announced her retirement. And all of her competitors took a sigh of relief.