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If I hear “SEO is dead” one more time, I’m gonna lose it.

The fearmongering behind AI, LLMs, and the “death of SEO” has to stop. John Lennon settled this in 1971 when he said the war is over. The Star Wars franchise ended it with a party on Endor with the Ewoks (sorry, Adam Driver). And the Avengers laid it to rest once and for all when they defeated Thanos just so Peter Parker could go back to high school. 

We’ve seen this play out before. New technology emerges, and suddenly it’s framed as a replacement rather than an evolution. But that framing misses the bigger picture: search isn’t dying, it’s evolving.