I have a big problem with how search engine optimization is often perceived.
Turn on the TV and you’ll see shows like The Good Wife describe SEO as “spam”. Even Dexter drove a dagger through my heart by calling it “bullshit.” (pun intended)
It begs the question: why would SEO be thought of in that way?
Sure, there are those that use blackhat methods to get quick results, but that’s only a fraction of the SEO population. Beyond that, blackhat tactics are becoming more and more rare as Google gets better at sniffing them out. So why won’t the perception change?
I believe the perception of SEO won’t change as long the industry continues to prioritize tactics over strategy.