I recently received a thank you note that rubbed me the wrong way. It was from a job candidate I’d interviewed for a position at Nebo. The note could have been a nice gesture; however, I received it three weeks after the interview (and about three weeks after we made the no-go call). To make matters worse, the problems were plenty. There were spelling errors, it was sloppy and it reeked of desperation. The thank you note cemented my decision that this person was not right for our agency. But more than seal the deal on the decision, the card upset me personally because it felt so cheap and lazy.
Yet, I have to give credit when it’s due. At least the candidate wrote something.
This time of year is a beautiful reminder of the power of gathering around a table and unplugging from technology, even if only for a brief period.
Thanksgiving is centered on the idea of feasting and giving thanks for the bounty. Not all holidays are so centered on consumption (not to say we don’t indulge for other holidays), but Thanksgiving is the epitome of putting the stresses and distractions of daily life on hold to appreciate family and friends over some quality food.
This idea even holds true in an office setting.
The marketing industry has experienced a massive shift in philosophy over the past few years, and public relations, in particular, is no exception. We’re well past the days of faxing a press release to a local broadcast newsroom. PR has become a 24/7, 365-days-a-year industry, with professionals now required to be constantly tuned in and responsive. The always-connected, always-on digital world we now live in has forced us to redefine not only the tactics, but also the purpose of public relations.
In late 2011, the Public Relations Society of America (PRSA) launched Public Relations Defined, a (long overdue) initiative to develop “a modern definition for the new era of public relations.” Failed attempts to do so in 2003 and 2007 had left this vague and dated definition in place since 1982:
“Public relations helps an organization and its publics adapt mutually to each other.”
The reworked version was revealed in early 2012 in a New York Times exclusive:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”