Meet the Author

Have you felt it? 

No, not a disturbance in the Force. I’m talking about a different kind of shift. One that’s quietly affected all of our lives. 

It wasn’t a choice we made. It doesn’t even seem all that dramatic. In fact, it's happened so gradually that you may not have noticed it at all. But over the last few years, something fundamental has changed about how we use the internet.

Working in UX means I spend a lot of time interacting with digital experiences. Between work and everyday life, I’m constantly navigating websites, testing product flows, QA’ing forms, using dashboards and moving through apps — all day long. Most of these experiences work perfectly fine. But when I stop to think about the interactions that actually stay with me afterward, I realize how few individual moments truly stand out in my memory.