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Articles written by
Cael Olsen
Senior Vice President, Interactive
April 13, 2016

Why the Smart Revolution Needs UX More Than Technology

Every now and then, we need a change of perspective to move forward in the world, especially when our circumstances change dramatically.

We’re on the cusp of something huge. Our lives are becoming increasingly networked. More of our devices understand what we say, and some even think (on a basic level) for themselves. Estimates for the number of connected devices by 2020 range from 50 billion to 200 billion. That’s around 25 connected devices per person on the planet. The smart-home industry, which was non-existent a few years ago, will be worth nearly $60 billion by the same year. With hundreds of millions of wearables, connected cars and the like, we’re stepping into a sci-fi reality of Oculus Rift, Microsoft Hololens, Google’s autonomous cars and IBM’s Watson.