Beliefs That Shaped Nebo’s First 22 Years
In 2004, a little company called NeboWeb was born. We opened our first office on Mitchell Street in downtown Atlanta, starting with nothing but hope and optimism that we could get our business off the ground and make great work in the process. Facebook didn’t exist yet. Gmail was an invite-only beta program. Shrek 2 was at the top of the box office. We had a ton of passion and a little know-how. And we had no idea where the future would take us.
The Power of Brand: Dallas Cowboys Edition
The first Super Bowl I ever watched was the 2nd Super Bowl rematch of the Cowboys versus Steelers. The Cowboys lost. My toddler heart was broken, and I thought it was the worst thing that could ever happen.
I loved the Dallas Cowboys. Each year, I’d circle Cowboys and Steelers figures in the JCPenney catalog before Christmas, hoping Santa would put them under the tree (along with other potential Cowboys presents).
Every day, my toy Cowboys defeated the toy Steelers on my bedroom floor.
The Woman, The Myth, The Legend: Celebrating 18 Years of a Nebo Icon
Tuesday, January 22, 2008. “Low” by Flo Rida and T-Pain was number one on the charts and dominated the speakers of the old Nebo office. MySpace was defending its turf from a new website called Facebook, and we were all logging out of AIM and signing up for GChat.
Businesses hadn’t made it to Facebook yet. But if Nebo had a status, it would have been this: “Nebo is about to be changed forever.” Because that day, a brand new intern walked into the office for her first day of work.
Enter Jenn Vickery.
We Are Who We’ve Been Waiting For
The past few years have been… a lot.
They’ve been exhausting. This is true for everyone, regardless of where you come from or what you believe. And while most of us have lived through trying times before, the present moment feels especially unstable. Not only do we have the uncertainty that we’ve all collectively experienced in the last several years, but now we have political anxiety, unpredictable economic changes, and the uncertainty of AI.
The Magical Combination of UX and Paid Media
In too many organizations, UX and Paid Media are distant departments. Sure, they bump into each other in the kitchen, and maybe they work together on a landing page now and then. But for the most part, these two teams are seen as separate entities - and major opportunities are missed.
When UX and Paid Media come together, magical things happen. In fact, the combination of razor-sharp targeting strategy and human-centered user experience just might be what keeps advertisers steady through the ever-evolving, rapidly changing landscape of marketing that’s unfolding today.