Insights from Nebo

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February 8, 2012

Sell, But Never “Sell”

At Nebo, we have a business development team. But we never “sell.” To “sell” implies cold calling. To “sell” implies pushing out email campaigns to prospect lists. To “sell” implies sending brochures or company literature via snail mail. To “sell” implies talking about your company from a product-focused perspective to “targeted decision makers.”

February 2, 2012

Social Media as Customer Service: An Interview with Bianca Buckridee, SunTrust Bank

Bianca’s background includes fraud investigation and teaching kindergarten, and yet her eclecticism is perfect for the important role she plays at SunTrust. In many ways, social media is still developing and the rules have yet to be written. Since creating SunTrust’s social media client service strategy in 2009, Bianca has helped revolutionize the way the bank provides service support, adding social media channels such as Facebook and Twitter as new ways for SunTrust clients to ask for help. This has also helped build SunTrust’s brand perception from a traditional bank to a company that regularly engages with its customers with the spirit of a bank teller in a local community. Bianca talked to Nebo Agency about some of her marketing challenges, how she measures social media impact, and what social media trends she anticipates in 2012.

January 27, 2012

What's Your Brand's Purpose? A Chat with Eduardo Conrado, SVP and CMO, Motorola Solutions

At its most recent Sunset Keynote Event, BMA Atlanta featured Eduardo Conrado, SVP and CMO at Motorola Solutions. Conrado discussed how business-to-business marketing must evolve in the coming years to meet changing customer needs. His talk focused on how companies—having clearly defined their purpose—can implement a customer-centric marketing approach. Nebo had the opportunity to partner with BMA Atlanta and conduct a short Q&A with Conrado before the event.

January 24, 2012

We Don't Cry Over Spoiled Milk. We Hit It With a Baseball Bat.

We recently found some spoiled milk in our Nebo fridge.

We decided to hit it with a baseball bat.

At some companies, this would be called "team building."

We prefer to call it what it really is. Fun.


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January 18, 2012

SOPA Protests Across the Web

SOPA (the Stop Online Piracy Act) is an anti-piracy bill that was introduced by Congress on October 26, 2011. Since then, the act has garnered stiff opposition from some of the Internet's biggest companies - from Google to Wikipedia. While trying to tackle the issue of copyright infringement, many companies and people fear that the act is overreaching. Based on the current language of the act, any website could commit a simple act of copyright violation (even an innocent one) and have their website shut down, advertising pulled, and financial transactions frozen - without due process.