Insights from Nebo

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April 20, 2012

The Art of Garbage Marketing: As Perfected by the AJC Reach

There is mediocre marketing. There is bad marketing. And there is failed marketing. But there is something worse than all of those combined: the AJC Reach.

They claim to be marketing. But they are litter. Garbage masquerading as marketing.

April 13, 2012

Injecting a Performer’s Spirit Into Business Part II: Attitude

In my last post about injecting a performer’s spirit into business, I focused mostly on techniques such as bringing energy to every situation, loosening up conversation, and listening with skill. In this post, I want to focus on three entertainers who brought a specific attitude to their pursuits that helped define their core authenticity and the spirit of their art. The last “entertainer” may be a surprise to you, but he is just as relevant as any of the other artists we’ve discussed and dissected.

April 10, 2012

How to Find Out If You’re Productive

How did you spend your day today? Maybe you have a general idea: two hours in meetings, three hours on website updates for a client site, an hour talking to a potential client. But is that how you really spent your day? How much time did you spend responding to emails? Was your time solid, uninterrupted work? How long did that “quick” Facebook check actually take?

April 5, 2012

A Simple Litmus Test for Content

(Photo Source: Linda Cronin)

As content marketing becomes more prevalent, there is a tendency to view it simply as a commodity. But think about the content that has an impact on your life and business. Why does that particular content matter to you versus all other content?

April 4, 2012

Fight Without Fighting - A T'ai Chi Ch'uan Approach to Communication

T'ai chi ch'uan is an unusual martial art in that it does not meet force with force. Instead, its goal is harmony – yin/yang. I took T'ai chi ch'uan many years ago, and I recall one particular lesson where my instructor showed our class the essential principles of conflict. He pointed out two common flaws in how people deal with conflict.