Human-Centered Agency Elevates a Creative Leader to Drive Its Content Strategy
ATLANTA (August 5, 2022) – Nebo, a human-centered agency, has promoted Chelsie Rivera to Associate Director of Content. Rivera, who previously served as a Senior Copywriter, has been a key player in shaping the agency’s content marketing efforts and building powerful brand narratives.
A graduate of both Agnes Scott College and Georgia College & State University, Rivera joined Nebo in 2016. Since then, she has been instrumental in developing and executing content strategies that not only drive results but also resonate authentically with audiences. Her expertise spans a wide range of content types, from long-form articles to social media campaigns, always guided by a deep understanding of human behavior and storytelling.
In her new role, Rivera will work closely with the creative and strategy teams to lead the content department. She will be responsible for overseeing the development of comprehensive content strategies, ensuring that all content is high-quality, impactful, and aligned with client business objectives. Her focus will be on pushing creative boundaries and mentoring her team to deliver innovative, human-centered content.
Rivera’s promotion is a testament to her creativity, strategic thinking, and dedication to her craft. She will take on greater responsibility for team leadership and client relationships, helping to ensure that Nebo’s content remains a differentiator in the digital landscape.
To learn more about Nebo and its human-centered approach to marketing, visit http://www.neboagency.com.
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About Nebo:
Nebo is a human-centered agency built for the digital age. We believe that trust and attention are the most valuable resources in this hyper-connected, omni-channel, multi-device, ad-saturated world. By creating human-centered digital experiences and buyer journey marketing campaigns, we inspire, educate, and empower consumers. Our research and strategy teams develop deep, authentic understandings of consumer behavior to earn a place in their hearts and minds. Our creative and copy teams use these insights to help brands tell great stories. Our marketing teams build campaigns that do more than drive awareness, they change consumer behavior. To learn more about Nebo, visit www.neboagency.com.