Human-Centered Atlanta Agency Continues to Strengthen UX Department
ATLANTA (April 5, 2016) – Nebo, a human-centered agency headquartered in Atlanta, recently announced the promotion of Cael Olsen to director of user experience.
Nebo has a deep history and passion for integrating UX best practices into all of its services. The agency’s process starts by understanding the user – including their needs, wants and aspirations. The team uses both quantitative and qualitative research to glean insights that inspire, educate and help empower the user. With these insights and strategies, the agency crafts experiences that help users accomplish their goals.
“Cael has a knack for understanding the person behind the screen and designing solutions to meet their needs,” said Kimm Lincoln, president at Nebo. “He's not only a brilliant strategist, but also a great team leader and mentor. I’m confident that he will thrive in this new role and will lead the User Experience team to create amazing work for our clients.”
Olsen joined the agency in 2015 as a UX Architect and quickly proved that both his approach and expertise were a perfect match for Nebo’s vision for the User Experience department. He is a University of Georgia graduate with degrees in both psychology and sociology, and has since applied these principles to understanding the relationship between people and technology by pursuing a career in UX.
“The human-centered culture at Nebo is what made me feel confident I could thrive here,” said Cael Olsen, new director of user experience at Nebo. “Ultimately, that’s what UX is all about – getting to know the end user and creating elegant solutions in our ever-evolving, technology-driven world. I’m passionate about understanding the people behind the screens and the technology they use. Together, we can make their lives a little better.”
To learn more about Nebo’s approach to user experience, visit www.neboagency.com.
Nebo is a human-centered agency built for the digital age. We believe that trust and attention are the most valuable resources in this hyper-connected, omni-channel, multi-device, ad-saturated world. By creating human-centered digital experiences and buyer journey marketing campaigns, we inspire, educate, and empower consumers. Our research and strategy teams develop deep, authentic understandings of consumer behavior to earn a place in their hearts and minds. Our creative and copy teams use these insights to help brands tell great stories. Our marketing teams build campaigns that do more than drive awareness, they change consumer behavior. To learn more about Nebo, visit www.neboagency.com.