Human-Centered Agency Elevates a Data-Driven Leader to Power Its Strategic Decisions
ATLANTA (July 15, 2022) – Nebo, a human-centered agency, has promoted Boyd Jardaneh to Director of Analytics. Jardaneh previously served as Associate Director of Analytics, where he played a central role in leveraging data to inform and optimize client strategies.
A graduate of the University of Wisconsin, Jardaneh joined Nebo in 2016. Since then, he has been instrumental in building and evolving the agency’s analytics capabilities. Known for his ability to translate complex data sets into clear, actionable insights, he has helped clients understand their audience and measure the true impact of their marketing efforts. His human-centered approach ensures that data is always used to create more meaningful and effective digital experiences.
In his new role, Jardaneh will lead Nebo's analytics department, overseeing all data-related initiatives and ensuring that analytics is seamlessly integrated into every stage of the client lifecycle. He will be responsible for defining the department's vision, implementing new technologies, and guiding the team to deliver sophisticated analysis that drives tangible business results.
Jardaneh’s promotion is a testament to his expertise, leadership, and unwavering dedication to using data as a tool for human-centered growth. He will also assume a greater role in mentoring the analytics team, fostering a culture of curiosity and strategic thinking.
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About Nebo:
Nebo is a human-centered agency built for the digital age. We believe that trust and attention are the most valuable resources in this hyper-connected, omni-channel, multi-device, ad-saturated world. By creating human-centered digital experiences and buyer journey marketing campaigns, we inspire, educate, and empower consumers. Our research and strategy teams develop deep, authentic understandings of consumer behavior to earn a place in their hearts and minds. Our creative and copy teams use these insights to help brands tell great stories. Our marketing teams build campaigns that do more than drive awareness, they change consumer behavior. To learn more about Nebo, visit www.neboagency.com.