Walk-On's Sports Bistreaux
A Winning Social Playbook for a Fast Growing Brand
Walk-On's Sports Bistreaux pairs from scratch dishes, craft beer & cocktails, and wall-to-wall TVs in a family-friendly environment.
They partnered with Nebo to grow their social media following and engage potential and existing guests with authentic content.
Brand & Audience Insights
To be successful, we needed to reach more than the expected sports bar demographic. We needed to showcase the food and dining experience in a way that differentiated Walk-On's from the numerous competitive offerings and helped showcase the traits that fueled the brand's rapid growth over the last 20 years.
Solving the Problem
Our work started with a deep dive into our target audience, the competitive space, and previous social performance to see what worked and what didn't.
We used these findings to help inform the development of a new social strategy that acted as the foundation for our work moving forward. Establishing a set of foundational themes and content pillars that acted as the northstar of our editorial calendar and creating an evolved design language that would bring more visual interest and energy to the brand.
Tapping into Real-Time Trends
Social media moves fast. So when Spotify announced their 2023 wrapped, Nebo was ready to hop on the trend and help Walk-On's join the conversation in a fun way.
Social content blends UGC, influencers, and brand ambassadors to create a compelling mix that brings the brand to life.
Nothing says Christmas like a set of yule-time Mozzarella Logs. Seasonal executions find ways to highlight the brand in fun and unexpected ways.