BRAND & AUDIENCE INSIGHTS
If you've ever swiped a card at a restaurant, gas station or grocery store, there's a good chance you've used a VeriFone product. The company is the leader in global electronic payments, providing point-of-sale devices for 70 percent of retailers around the world. Their tablet-based POS product, GlobalBay Merchant, was built specifically to serve the needs of small businesses.
The company needed to convince their target audience that their tablet POS software would provide them with not just a way to accept payments but a complete business management tool that would give them the same capabilities as larger retailers.
VeriFone also needed to introduce GlobalBay Merchant to their resellers and channel partners who were looking for a product that would provide them inroads into the growing tablet POS market.
SOLVING THE PROBLEM
Working under a compressed timeline of 30 days from concept to launch, Nebo designed and developed a responsive microsite that positioned GlobalBay Merchant as the tablet POS for the small but mighty merchant.
We wanted small business merchants to feel that choosing this GlobalBay Merchant would not only help them process payments but also would empower them to improve their operations, better manage administrative tasks and grow their business. We also wanted resellers and channel partners to feel that they now had a viable product that could compete with other tablet-POS products on the market.
In addition to designing and developing the website, Nebo created a product video piece that showcases the benefits of the tablet POS, available customizations and more. All told, we:
- Provided design, development and copywriting services under a compressed timeline of 30 days
- Designed and developed a fully responsive site that rearranges content in dynamic layouts to fit the dimensions of any device
- Created a product video piece that showcases benefits to target audience
- Coordinated photo shoots at various locations with models
- Created new product shots
- Optimized website for search engines