No Mulligans Needed

Golf House Academy was founded by pro golfers Tim Stewart and Jamie Arnold, who wanted to combine the highest levels of instruction with a cutting-edge training facility. 

The Opportunity

Inspired by the need for more avenues for kids to learn about golf, Tim and Jamie crafted their idea around making golf more accessible. Golf House Academy needed to finalize its brand identity. With no website, there was no way for direct potential customers to book classes at the facility. Nebo was brought on to lead the design of the overall brand of Golf House Academy, including crafting the brand’s messaging, tone, and developing the website. Nebo was tasked with putting their vision on paper and formulated ways to represent the brand via brand colors and logos.

Brand & Audience Insights

The Golf House Academy brand needed to appeal to both experienced golfers as well as those who are new to the sport. Both the visual identity and the core messaging needed to reflect the brand's unique combination of tour-level instruction and cutting-edge training technologies like Trackman, Foresight, and PuttView – clearly showcasing how Golf House Academy helps golfers of all levels elevate their play. Whether you're a young golfer looking to get off the tee, or an experienced golfer who wants to get farther down the fairway.

Solving the Problem

We defined the core of the brand with a simple statement: Better Golf Starts Here. This was a rallying cry that could unite our audiences, whether they were new to the game or had been playing for years.  

From that foundation, we then developed a modern visual identity that looked as great across every medium – whether a golf bag, a bumper sticker, or a 30-foot accent wall. The visual identity is anchored by a custom-crafted logo wordmark with a subtle golf flag motif and a focused color palette that makes it apparent the brand lives and breathes golf. 

We then deployed and activated the brand across the physical space, the digital experience (website/mobile), and merchandise. Creating a cohesive and engaging experience across every brand touchpoint. To help bring the offline experience to life online, we filmed a brand sizzle reel and captured branded photography to showcase both the facility and the experience of the founders.

Results

Golf House Academy is now the premier brand for tour-level golf instruction in Metro Atlanta, and has a strong foundation for future growth and expansion throughout the region.