Bringing Connection to Spark Conversation

As the largest private telecom company in America, Cox serves approximately 6 million residences and businesses across the nation.

The Opportunity

After a rebrand, Cox partnered with Nebo to elevate their presence across social media and define their social media aesthetic with content that visually represents their brand. 

Audience & Insights

Cox launched a new visual and brand identity in 2018 that incorporated their brand objectives. They looked to Nebo to better use social media as a primary vehicle to get their new brand personality, voice and purpose out into the world. We needed to help consumers understand who they were and what they stood for. 

To be successful, we needed to help Cox build authentic connections with their audiences. It would not be easy since their audience is a commoditized industry with shifting consumer needs and expectations. 

Solving the Problem

Cox believes that life is better when people feel connected. Our goal was to ensure their social media content aligned with these values. We created a new strategy that embarked on building relevance, value and connection to a brand that has a traditionally transaction-based relationship with customers. Once implemented, we began to bring Cox’s brand story to life by inspiring moments of real connection. 

We developed a holistic social media content strategy that showcased how Cox empowers customers through connection and brings people together. This strategy included revamping their current social media strategy to focus on driving conversation and relevance with content pillars, campaign ideas, platform strategy and content experimentation. We created positive experiences on social media by crafting a content plan that would highlight moments of connection and the role that Cox plays in customers’ everyday life.

After establishing the social media content strategy, our creative team designed assets to align with a clean, polished and authentic aesthetic. We experimented with visually engaging formats that invited conversations while tailoring to each channel’s best practices. Our social media, design and content teams worked closely together to keep a pulse on emerging trends to determine if and where we could leverage them within the ongoing social strategy. 

The Results

Our shared efforts in social media, design and content drove substantial improvement in engagement and website traffic metrics and lay the groundwork for continued growth and brand trust across channels.