Articles written by
Ximena Marroquin-Diaz
July 21, 2017

Want Your Emails to Stand Out? Start Personalizing


Email is magic — everyone knows it. On average, it yields an ROI of $44 for every $1 spent. It converts high, and unlike many forms of advertising, people actually look forward to it. More than any other form of marketing, email builds an intimate relationship with consumers. And that is exactly its downfall.