Articles written by
Taylor Gurian
Director, User Experience
April 3, 2026

The Beautiful Harmony of Product, Strategy and UX


In the ever-changing world of product design, roles across teams are starting to shift and blend. User experience designers are helping more with Product Requirement Documents (PRDs), product managers are building MVPs in Lovable or Figma Make, and almost everyone is a certified engineer now. In this new environment, being an exceptional designer is no longer defined by how well you can use Figma to create pixel perfect products. It’s about how well you think like a strategist.

I’ve seen both ends of the spectrum. I’ve been a UX designer at a 400,000+ person corporation, where the product team alone was 250+ members. It was easy to feel like a small cog in a massive machine. At Nebo, I collaborate with folks from every team involved in each project, including our client. The difference isn’t just the headcount, it’s the proximity to the “why.”