Articles written by
Nicole Palmer
Senior Strategist
February 20, 2026
Why Sticking to Your Values is Good For Your Brand: What Marketers Can Learn From Alysa Liu
Alysa Liu was one of the top figure skaters in the world before announcing her retirement at age 16 in 2022—she was burnt out, overworked, and wanted to experience normal life as a normal girl. Homeschooled and isolated from friendships and peers from the age of 5, she wanted to make friends, get her driver’s license, and simply “do other stuff.”
The skating world was shocked when she announced her retirement. And all of her competitors took a sigh of relief.