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YouTube. What began as a humble video-sharing platform where communities could gather around cute dog clips grew into a content giant for entertainment, information and, of course, marketing.

Today, YouTube gives brands an opportunity to market themselves and connect with current and potential customers around the world. But with more than enough content already competing for people’s attention, how can marketers use the platform to build an audience and turn it into one that converts? 

To answer this question, let’s look at one of the most successful movie and TV franchises of the 21st century: Marvel.