NewsBack to News
Robert Miller Named Analytics Marketer of the Year Finalist for 2011 Tech Marketing Awards
ATLANTA (Oct. 13, 2011) – Robert Miller, a Web Analyst and conversion rate optimization specialist at Nebo Agency, was selected as a 2011 Tech Marketing Award Finalist in the Analytics Marketer of the Year category.
Every year, the Technology Association of Georgia acknowledges the “best of the best” through the Tech Marketing Awards. The awards recognize individuals whose ingenuity, efforts, leadership and foresight in marketing technology made a significant contribution and positive impact within their own company as well as for the advancement of technology and marketing as a whole.
Among his analytics successes, Miller helped FLEX-Drain achieve a 16.57 percent conversion rate and 451 percent increase in organic traffic, the Arthritis Foundation achieve a 23 percent conversion rate (which was a 1000 percent increase before Nebo’s work), and Vocalocity increase its conversions by over 300 percent.
“Robert has taken our digital marketing offerings to an entirely new level,” said Kimm Lincoln, Director of Search Marketing at Nebo. “His leadership in incorporating web analysis and conversion rate optimization into our campaigns has been the driving force behind some of our biggest successes.”
Beyond client success metrics and thought leadership, Miller helped define and improve Nebo’s analytics department and service offerings. In early 2011, Nebo primarily concentrated on SEO and PPC efforts, with some emphasis on analytics. Thanks to Miller’s contributions, analytics is now of equal focus. Nebo is currently capable of supporting standalone analytics and Conversion Rate Optimization engagements thanks to Miller’s lead.
To learn more about Nebo and its search marketing services visit neboagency.com.
About Nebo Agency:
Nebo is an award-winning interactive marketing agency that helps companies make the most of the web. The agency works with clients of all sizes — from Fortune 500 brands to emerging firms — to create interactive strategies that bring results. With expertise in interactive marketing strategy, creative direction and web design, user experience, search engine optimization (SEO), pay per click management (PPC) and content management systems, Nebo has helped its clients achieve their online goals. Visit www.neboagency.com for more information.
Director of Content Strategy