The advertising world has a problem. It’s ads like this:
“Content marketing” in the digital sphere has been around since the Internet became a household staple, when users slowly started to grasp how they could leverage the World Wide Web to share information. In the 2000s, blogs rose through the ranks to become the go-to resource for anything you needed to know, whether it was personal style tips or how to remodel your house on your own. Fast-forward to 2016, and content marketing is at the top of everyone’s to-do list, from Fortune 500 companies to Aunt Jane with her handmade soaps.
Imagine yourself immersed in a tropical paradise, almost 100 feet underwater off the coast of Cozumel, Mexico. The water is clear as you swim by endless colors of coral reefs on top of sandy valleys. It’s the most extraordinary dive you have ever performed… until you realize your tank is low and you didn’t pack your spare air.
With scuba diving, it’s all about preparation. After all, great preparation leads to a greater dive. The same can be said for preparing for an internship.
It’s been three years since the landmark article “A Comma Misconception” was published. We sat down with the author to discuss how the piece came about and how his life has changed since it took the world by storm.
Searching for an app in app stores is a bit like searching on the web used to be. It’s basically a black box – you never know what you’re going to get. In fact, your search can be exceptionally specific and still not find what you’re looking for. For example, see what happens when I search for Adobe Analytics on the iTunes App Store.