Most of the resumes we receive include social media as a skill. And when we bring these applicants in for interviews, they are eager to tell us about their passion for it. Many of them have held prior internships or positions where using social media was a key part of their roles, and they see it as a main component of their future careers. They love social. They understand its importance in digital marketing. They’ve been using it for much of their lives.
We like seeing the enthusiasm for social (after all, it’s a big part of what we do at Nebo), but after a while, it starts to sound like a broken record. Everyone enjoys social, and everyone believes they are good at it. What does this really mean? Is this an area of expertise? What makes one person better at it than another? How can an aspiring social media marketer distinguish herself among a sea of applicants who share the same “skill”?