Japan adopted a translation of the Western word “privacy” because, in traditional Japanese, there is no word for it. But in our rapidly changing world, a new question has arisen: do we still need the word? Is privacy a thing that still exists (or if it exists now, will it continue to exist in the future?)
Although I find myself pondering the concept of privacy quite often, what sparked my imagination this time was Amazon’s Echo Look, a new product with Alexa’s features that also lets you take full-body photos and videos to collect and compare outfits. To me, the benefits of “seeing myself from every angle” and “getting a second opinion on which outfit looks best” could never outweigh the costs of putting a camera in my bedroom. I mean, how often do I (or most people) really need to take photos of their outfits? This product is a bit of a stretch.
It seems obvious who will really benefit from this product – Amazon.