In 2007, Stiefel Laboratories came to Nebo to help launch a revolutionary new skin care product into a highly competitive market.
The first problem we had to solve was how to visually differentiate the website from their competitors. Since every competitor was going with spa-like white background designs, we decided to go in the complete opposite direction. We used the CoffeeBerry, their primary ingredient, as our inspiration and created a richly colored design.
To communicate their unique product benefits, we created an interactive tour to communicate the power of the CoffeeBerry, as well as an interactive viewer that let users "hover-over" a close-up of a test subject's skin.