Their marketing team was creating great video content explaining the benefits of their school, but there was no centralized place for prospective students and donors to view their videos.
BRAND & AUDIENCE INSIGHTS
The Goizueta Business School markets heavily to prospective students and alumni, and they realized that video was increasingly becoming a more engaging way to reach prospects. On these videos, current students and graduates spoke about their positive experiences, supported by clips of professors and experts talking about the best features of the school. Not many universities marketed themselves with video, so Emory and Nebo saw an opportunity.
SOLVING THE PROBLEM
Nebo created a branded microsite that allowed users to view videos by theme and type. Prospective students can watch interviews with current students, alumni and faculty, as well as share the videos via Facebook, Twitter and email. We also created an easy-to-use custom CMS that allows Emory staff to add new videos, choose related videos and manage content.