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User Experience Optimization
Think of your website as a brick-and-mortar store. People are coming in the door, but they’re not buying anything. The CRO solution: test the color of paint on the door. Will red paint inspire customers to buy? Or is blue more likely to make people open their wallets? Sure, a few more people might buy when the door is blue. But it’s only the beginning of the problem with your sales.
Is the layout of the store logical and easy for customers to navigate? Are your best products in the front window, or are they hiding in the back? Is the cashier at the checkout too slow or just plain rude? In short: is your store optimized for its customers?
That’s where UXO comes in: User Experience Optimization. It combines the design principles and psychology of User Experience with the best testing methodologies and tools of CRO. UXO takes a deeper look into the why of your users’ clicks, from messaging and site copy to design and UX, and uses that to build substantial, lasting improvements to your experience. Because conversions are about more than statistics — they’re about people.