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Paid Search Marketing
PPC. Three simple letters that drive ridiculous ROI.
At Nebo, the core philosophies that we’ve used to grow our business are the same philosophies we apply to growing yours. It’s a simple, but powerful idea: customers are not a commodity, and they shouldn’t be treated like one.
Paid search isn’t all about clicks over cost. The truth is, not all searches are created equal, and neither are the conversions on your website. We’re not out to buy as much traffic as possible; we’re on a quest to impact your business – and there’s a huge difference.
While we take into consideration industry standard metrics like search volume and estimated cost-per-click, we also go deeper to understand the faces behind the search box. We conduct research to identify regional, industry, and cultural trends that can be leveraged to refine the keyword focus, enhance ad copy, and identify other paid media opportunities.
We take your customers as seriously as you do, and we ask the appropriate questions to make the most of your efforts.
Some of those include:
- What does this keyword indicate about where the user is in the buying cycle?
- Will paying for this user’s attention help you meet your business objectives?
- What is the lifetime value of past visitors from these keywords?
If you’d rather tie your paid search marketing campaigns to real business objectives than buy hits to your website, you’ll need a firm that has that mentality embedded within its culture, practice, and strategies. Luckily, you’ve already found one. Get started.