Insights from Nebo

For a long time, choosing a CMS was a largely settled question. WordPress (and to a lesser extent, Drupal) had become ubiquitous for a majority of SMBs. Shopify thoroughly dominated the ecommerce arena, and a few site builders like Webflow and Framer competed in their own space. DXPs offered extended functionality and assurance at scale, covering the needs of larger organizations and the enterprise. But for many, the decision was largely a factor of content models, editor experience and hosting cost. We’ve seen the headless disruption crack and fracture the ecosystem over the last few years, but in a large part, choosing the right CMS had become formulaic.

If our team's recent prompts are any indication, we’re using LLMs for… anything and everything. 

In seemingly no time at all, AI has gone from an interesting new search bar to a brainstorming partner, a travel agent, and even a food safety inspector. And we have a pretty good hunch that the rest of the world is following this trend. 

For the majority of the 2010s, it felt like design was driven largely by a trend toward minimalism. 

Industrial Design celebrated the blank slab of the iPhone and MacBook Air. UI shifted away from skeuomorphism. Architecture awards recognized the sleek, minimalist designs of projects like SAANA’s Toledo Museum of Art Glass Pavilion. And iconic brands such as Starbucks, Burberry and BMW removed the excess and embraced the idea of simplicity in their visual identities and logos. 

After spending four years at Nebo, I have a confession to make: I wasn’t always a User Experience (UX) Designer. In fact, I worked in an entirely different field.

I’m sure your theories are running wild. But rest assured, I wasn’t a secret agent rockstar astronaut (although that does sound cool). 

For nearly a decade, I was an Occupational Therapist (OT) working in acute care hospitals. And while you might not think my current and former careers have much in common, the truth is, they do. 

My mom says it’s okay if your mom says it’s okay!

The FIFA World Cup has come to North America, and millions of fans from all over the world have flocked to the U.S. in what’s been coined the “Great American Sleepover.” 

Google has finally released its official guidelines for optimizing your website for generative AI features on Google Search. Turns out the winning strategy isn’t LLMS.txt files and “chunking” after all. 

It’s creating original, authentic, relevant content that AI bots and search engines can easily find and navigate — aka human-focused SEO.