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Nebo Blog

Site Architecture and the Oregon Experiment

In the early 1970s, University of Oregon students and faculty were not happy. Sure, academics have a knack for disgruntlement, but this was a special sort of dissatisfaction: the kind that led to action. They protested against over-logging, destruction of historic sites, the military draft, American invasion into Asia, and, particularly close to home, the [...]

The 8 Key Characteristics of Craftsmanship

At over 85 years old, Jiro Ono is the oldest chef to ever be awarded a three star Michelin rating. His sushi restaurant — which is in a subway station — is also quite atypical compared to the rest of the world’s culinary elite. But as anyone who has seen the recent documentary Jiro Dreams of [...]

Why T-SPLOST Failed: A Marketing Blunder

Atlanta, notorious throughout the United States for its traffic congestion, is part of a 10-county economic development region that last week ruthlessly shot down T-SPLOST, a 1% sales tax that would go toward a slew of transportation enhancements. Throughout the suburbs, where distrust of Atlanta’s use of tax-payer money is the strongest, residents were utterly [...]

Lessons from Luke Sullivan: Conflict is King

Last night the famous ad man Luke Sullivan, author of Hey Whipple Squeeze This and current chair of advertising at SCAD, entertained and educated a group of 85-100 Atlanta ad and marketing professionals at an event put on by the Atlanta Ad Club and TAG Marketing Association. It was a great gathering. Luke was insightful [...]

Exploring New Paths to Great Creative Strategies Part 2: Beyond The Focus Group

Drawing nuggets of truth from shrouded mystery has been one of the most passionate pursuits of the human race since ancient times. In the Hebrew book of Proverbs it’s written: “It is the glory of God to conceal a matter, but the glory of kings is to search a matter out.” As marketers, it’s easy [...]