Meet the Author

It’s no secret that ads on social media are a divisive topic. And I get it — in my time scrolling, I’ve come across some truly terrible targeting. But when an ad hits, it hits. So yeah, I’ll admit it: as a consumer, I LOVE my targeted ads. I’d even go as far to say that I look forward to seeing them. I’m here to say that, when done right, targeted ads can improve your experience on social by introducing you to new products you never would’ve stumbled upon — ones you actually want to see.