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Why Your Sales People Are Probably All Hat and No Cattle

Let’s talk about Chip. You know Chip. Chip plays golf. He knows everyone. He backslaps. Tells funny jokes. He’s an “account man.” He can pick up the phone when needed and say something like, “Don’t worry — I’ll call Jim and smooth things out.” Chip also cold calls. He adds you to email newsletters you […]

E Pluribus Unum: The Top Ad Campaigns That Bring Us Together

Regardless of what side of the aisle you’re on, I think we’d all agree that we’re living in tumultuous times. It’s not a surprise that anything seemingly kumbaya is met with opposition and backlash. But here at Nebo, being kumbaya is pretty important to us. We believe that diversity and inclusion are what make our […]

17 Things We Can Do to Bring Back the Golden Age of Advertising (or at Least Make it Less Terrible)

This is an amazing time to be in marketing and advertising. We can understand and target consumers in ways we’ve never dreamed of. It’s powerful. It’s precise. It’s personalized. It’s like being a kid in the candy store, and the store is full of target audiences just waiting to be served with ads. We have […]

I’m a Terrible Listener — Here’s Why, and Why It Matters

I’m a terrible listener. I’m not just bad at listening — I’m really, really bad at listening. Now you may be asking yourself, as the reader, why should you care? Maybe you shouldn’t. But, if you’re in a leadership role, or will be one day, you can potentially learn from my mistakes. If you’re not […]

The Immense Power and Potential of PR and Advertising in the Age of Millennials

When the British government levied another tax on tea entering the new world, American colonists decided they’d had enough. Gathering in Boston Harbor on a cold December night, the protesters boarded an East India Company ship and hurled 342 chests of tea straight into the harbor. Before there was an America, or even an American […]