Good campaigns get high CTRs. Great campaigns convert. Drive lifetime value, not click rates.
Studies show that email and SMS have the highest conversion rates of all digital mediums. Why? Because they have the potential to be amazing.
Email and SMS are the most intimate and unique ways that brands can build a lifelong relationship with a customer. Unlike other channels, people actually opt in and prefer to communicate with brands one-to-one. In using these forms of communication, you’re creating a personal connection with subscribers — nurturing, engaging and providing relevant content through all stages of their buyer journey.
In the past, email’s power has been abused, and many marketers are following suit due to the growing trend of SMS marketing. Too many in our industry follow a blast-first mentality, shooting first and asking questions later. It’s this misguided approach — thinking more is always better — that gives these marketing channels a bad rap. And with tighter regulations and frequent changes in technology, email and SMS marketing are only becoming more complex.
At Nebo, we do things a little bit differently. Our human-centered philosophy informs our email and SMS strategies. We strongly believe they are two of the best methods for building relationships — but only when they’re done correctly. From tight, strategic segmentation to thoughtful content and creative integration, we’re all about delivering real value into your audience’s inboxes.