Good email campaigns get high CTRs. Great email campaigns convert. Drive lifetime value, not open rates.
Studies show email has one of the highest conversion rates of any digital medium. Why? Because it has the potential to be amazing.
Email is the most intimate and unique way to build a lifelong relationship with a customer. Unlike other channels, people actually opt-in and prefer to communicate with brands via email. In using email, you’re creating a personal connection with subscribers — nurturing, engaging and providing relevant content through all stages of their buyer journey.
But, email’s power has been abused. Too many marketers follow a blast-first mentality, shooting first and asking questions later. It’s this misguided approach to email — thinking more is always better — that gives email a bad rap. And with tighter regulations and frequent changes in technology, email marketing is only getting harder.
We do things a little bit differently. At Nebo, we let our human-centered philosophy inform our email strategies; we strongly believe email is one of the best methods for building relationships, but it has to be done correctly. From tight, strategic segmentation to thoughtful design and creative integration, we’re all about delivering real value into your audience’s inboxes.