The Big Game Means Big Ads

We're just days away from Super Bowl Sunday and we all know what that means . . . a new round of commercials!

The clash of the year's best teams is obviously the central event, but it's no exaggeration to say the halftime show and flurry of world premier ads are the reason non-sport types tune in.  Historically, the ads broadcast throughout the Super Bowl have launched hilarious new campaigns for existing products and brought much deserved attention to the relative newcomers in the television advertising game.  I'm talking to you GoDaddy.  As interactive marketing professionals, we all love to see what's unveiled on Super Bowl Sunday, so you can bet we'll be watching with the proper assortment of beverages and junk food nearby.

The ads during the Super Bowl have become an institution in their own rite.  They're as much a part of game day as the halftime show, and in most cases much, much better.   History has shown us campaign after campaign of imaginative and attention grabbing spots.  The beer bottle football championship games were a big hit in their day.  In fact, the talking frogs remained a fixture in television advertising well past the following year's Super Bowl.  Over and over again, the Super Bowl offers some of the best ads of the year.

Most of them tend to lean toward the humorous or outright ridiculous and I wouldn't have it any other way.  Personally, I prefer the humorous to the controversial, so I'll suggest the "Terry Tate" ads by Reebok were probably the best ever.  Seriously.  Having an "office linebacker" was a great idea and it made me laugh out loud.  It still does.

If memory serves, last year was pretty lackluster in the commercial department, but I will always tune in with renewed enthusiasm.  I can't wait to see what Sunday brings.  The Internet will be buzzing after each commercial airs.  You can count on that.

Written by Brian Easter on January 31, 2008


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