Keywords from the Edge

In this industry, your keywords are everything.  Your keywords determine both your online and offline optimization.  As such, we all spend a great deal of time pouring of seemingly endless lists of data.  Now, I know I'm not the only one to stumble across the occasional oddity. 

You know the deal.  You're moving right along in your keyword tool of choice and you discover a search phrase you can't believe is listed.  Obviously, I'm leaving adult themed sites out of this post, because we could go on for days about the phrases you might find in that data.  That's a totally different direction I'm not prepared to go in right now.

Anyhow, we all do it.  After staring at line after line of incredibly similar words and phrases for hours, something will jump out.  One particular word or phrase will just look out of place.  Most recently, I was researching keywords surrounding "freight".  There really isn't anything overly amusing about "freight".  However, I actually laughed out loud when I came across "old school freight cars". 

Yes, the term "old school freight cars" is funny, but that wasn't it.  It was the fact that it had been searched hundreds of times!  Seriously.  Who is searching for "old school freight cars"?  More to the point, WHY are people searching for "old school freight cars"?  WHY?

I know I should be immune to such thoughts by now, but I can't help it.  After so many years in SEO/SEM, I'd think nothing would surprise me anymore, but here it is.  It seems like such an odd search phrase, but someone is looking for it. 

It just leaves me wondering.  What is the attraction to "old school freight cars'?  Maybe I'll search it and find out.

Written by Brian Easter on December 21, 2007


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