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Articles written by
Chelsie Buckley
Copywriter
May 31, 2019

Cash Crop: How Marketing is Getting High on CBD

Move over kombucha — there’s a new health fad in town, and it’s called CBD. Yes, it comes from marijuana. No, it won’t get you high. And yes, it’s infusing its way into everything.

By 2022, the CBD industry is expected to make $22 billion. And in my Brooklyn neighborhood, I can definitely see why. At the local supermarket, CBD brownies sit next to the Kit-Kats. My favorite SoHo tea shop sells iced matcha lattes flavored with CBD-infused honey (and sprinkled with marigold petals, because everything in NYC is so gd extra).

The CBD craze has taken over my neighborhood, and it’s not stopping there. Carl’s Jr. is testing a CBD burger called the Rocky Mountain High. Kim K. had a CBD-themed baby shower. And in case you don’t believe that Kim is the ultimate social barometer, consider that “CBD gummies” was the third-most searched food query on Google in 2018.

Of all the health-freak fads, CBD is one of the most fascinating and complex, given its health claims and murky route to legality. Champions or critics aside, CBD stands to leave a lasting mark on our culture — especially when it comes to marketing and advertising.

That’s why today, I’m diving deep into the green gold rush and what it could tell us about the future of marijuana marketing.

October 31, 2018

Agency on Haunted Hill: Nebo’s 14th Annual Halloween Bash

It’s our 14th annual taking-Halloween-way-too-seriously celebration here at Nebo. And, as always, we’ve got ghouls and gags galore.

We’ve decked the halls with undead decor…

August 3, 2018

Millennials Rejoice! Brands Have a New Bae Named Gen Z

Great news, fellow millennials! After a decade of being called lazy, impatient, entitled idiots, there’s a new scapegoat in town: Gen Z.

Which also means there’s a new target for marketers. Thank God.

No generation has been more reviled and beloved than ours. Marketers looooved us. To be fair, with nearly 80 million of us, they sort of had to.

They studied our real estate habits, analyzed our Instagram photos and desperately tweeted the word “bae” at us. (If you forgot about that, sorry to remind you.)

May 11, 2018

An Ode to the Mothers of Nebo

An Ode to Nebo Moms

Mothers make the world go round. They’re the ones who made Nebo come to life — literally. They brought us into this world, made sacrifices we couldn’t imagine and worked tirelessly to give us the things they never had. Without them, we wouldn’t be the talented designers, writers, marketers and humans that we are today.

And truth be told, our moms are also some of our most devoted blog readers.

They like and share like it’s their job. They leave lots of nice comments and fight off internet trolls (at least my mom did). And even though they’re still using Internet Explorer, they read entire blog posts about analytics — whatever that is — because they love us that much.

So this Mother’s Day, we’re honoring the moms of Nebo with a blog post all about them. We asked our employees to submit their favorite stories about their mothers. Some are touching, some are funny, and all of them remind us of why our moms are the best.

We included a few of these amazing stories below, but you can click here for the complete collection.

March 2, 2018

Writers, This Horrible Truth Shall Set You Free

Hi there. Hey, hello.

I know we just met, and I would hate to come off as rude, but I want to get straight to the point. If you’re a writer (or an artist, or any other creative type) I’ve got some good news for you. And I’ve got some bad news.

Let’s rip off the bandaid and do the bad news first:

Nobody gives a fuck.