Some things never change, and Nebo’s love for Halloween is one of them.
We love to get stupid and spooky on this most hallowed day of the year. It is tradition that Halloween at Nebo is extra af, and it’s been that way since waaay back in the day. Like, since dressing up as Tom from MySpace was relevant.
These days, we proudly display our over-the-top costumes on Facebook. But Halloween at Nebo long predates the Zuck. We’ve been doing Halloween right since 2004, and today, we’re traveling down Memory Lane to the intersection of Elm Street to take a look back at some of our spookiest moments.
According to the National Hot Dog and Sausage Council (yes, that’s a thing), Americans will eat a whopping 150 million hot dogs this Fourth of July. That’s enough to stretch from D.C. to L.A. five times, in case you were wondering about the length of those weiners.
To many, this statistic is positively revolting. And yet, this suspect blend of tube-shaped mystery meat remains a national icon. From the hot dog carts of New York City to the beanie weenie bowls of America’s youth, hot dogs are woven into the fabric of our culture.
Move over kombucha — there’s a new health fad in town, and it’s called CBD. Yes, it comes from marijuana. No, it won’t get you high. And yes, it’s infusing its way into everything.
By 2022, the CBD industry is expected to make $22 billion. And in my Brooklyn neighborhood, I can definitely see why. At the local supermarket, CBD brownies sit next to the Kit-Kats. My favorite SoHo tea shop sells iced matcha lattes flavored with CBD-infused honey (and sprinkled with marigold petals, because everything in NYC is so gd extra).
The CBD craze has taken over my neighborhood, and it’s not stopping there. Carl’s Jr. is testing a CBD burger called the Rocky Mountain High. Kim K. had a CBD-themed baby shower. And in case you don’t believe that Kim is the ultimate social barometer, consider that “CBD gummies” was the third-most searched food query on Google in 2018.
Of all the health-freak fads, CBD is one of the most fascinating and complex, given its health claims and murky route to legality. Champions or critics aside, CBD stands to leave a lasting mark on our culture — especially when it comes to marketing and advertising.
That’s why today, I’m diving deep into the green gold rush and what it could tell us about the future of marijuana marketing.
It’s our 14th annual taking-Halloween-way-too-seriously celebration here at Nebo. And, as always, we’ve got ghouls and gags galore.
We’ve decked the halls with undead decor…
Great news, fellow millennials! After a decade of being called lazy, impatient, entitled idiots, there’s a new scapegoat in town: Gen Z.
Which also means there’s a new target for marketers. Thank God.
No generation has been more reviled and beloved than ours. Marketers looooved us. To be fair, with nearly 80 million of us, they sort of had to.
They studied our real estate habits, analyzed our Instagram photos and desperately tweeted the word “bae” at us. (If you forgot about that, sorry to remind you.)