Prudential Georgia is the leading real estate broker not only in Georgia but also in the Southeast. They were the first large brokerage in the nation to receive the prestigious Realtor.com Online Marketing Award of Excellence. With 22 locations in metro Atlanta and North Georgia, and over 1,100 full-service real estate agents, Prudential Georgia specializes in providing truly full-service real estate.
Brand and Audience Insights
Prudential Georgia's reputation was already high in Atlanta when they approached Nebo. To stay on top of their game, Prudential Georgia had always made sure they invested in technology and innovation to help their agents maximize their efficiency and reap the highest returns on their investment. The Internet had continued to impact the real estate market in critical ways, and in order to make sure Prudential Georgia was reaching their market, enabling their agents, and keeping its brand front and center in Atlanta, the company needed to up the ante on its online marketing.
- Driving both real estate agents and potential home buyers to the site. Prudential Georgia is always recruiting agents along with marketing to home buyers. Both audiences needed to more easily find their site.
- Establishing thought leadership and boosting brand visibility. While Prudential Georgia had done traditional PR (press releases, references in media, etc.), they needed to increase their thought leadership in new ways to help increase their digital footprint.
- Increased organic search engine traffic. When Georgia customers and prospects searched online for real estate, Prudential Georgia needed to rank high in the results.
- Increased rankings for keywords with "Atlanta" modifiers to help drive traffic when people searched for Atlanta real estate options.
Solving the Problem
Nebo helped Prudential Georgia achieve these objectives by implementing both an on page and off page SEO strategy.
On Page Strategy
- Nebo generated an internal linking strategy to increase the visibility of individual real estate listing pages.
- Nebo provided recommendations for Prudential Georgia's mobile site in order to increase mobile traffic without incurring duplicate content penalties.
- Nebo optimized Prudential Georgia's on page content to support locally focused search and to boost traffic for regional searches.
Off Page Strategy
- Nebo created and distributed an HOA WordPress theme to improve Prudential Georgia's link profile.
- Nebo wrote and distributed press releases to highlight Prudential Georgia's thematic focus.
- Nebo provided individual agent training to propagate SEO efforts at a granular level, including in-person meetings and training sessions with Q&As and guides for content construction, on-page best practices, and competitive SEO research.
- Monthly organic traffic has increased by 40% since the beginning of Nebo's engagement.
- Organic traffic from "Atlanta" keywords has increased 17% from year to year.
- Year to year organic time spent on the site increased by 24%.
- Pages per visit have increased 36%.
- 103% increase in conversion rate from 2010.
- 114% increase in total goal conversions from 2010.
- Now ranking #1 for "atlanta real estate."