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Process

Our search engine optimization process starts by studying you.

Research

We work with you to identify opportunities based on keyword search trends, geographic trends, and market trends. Keyword research is a process that requires close communication with our customers. Our research isn’t just about what drives the most traffic. It’s about what will convert.

Technical Strategy

Research is nothing without optimization. Search engine robots need to be able to read your site, and we can make that happen. We transform your sites (even those composed of Flash and images) into crawlable, indexable, and rankable content without requiring you to trash your design. Nebo cares about user experience, and our SEO team makes sure both search engines and users love your site.

Marketing Strategy

Our combined expertise in creative marketing, brand strategy, and search engine optimization is blended to create the most effective search engine optimization campaigns possible. On top of the technical foundation, we layer ongoing campaigns to increase online visibility and build reputation that boosts your rankings. We incorporate traditional SEO techniques with social media, digital PR, and existing marketing assets. Your campaign might include things like:

  • Contests
  • Press releases
  • Articles in industry publications
  • Blogger outreach
  • Utilization of partner and sister company sites
  • Content production and distribution
  • Incorporation of videos and images
  • Industry thought leadership
  • Outreach to industry specific communities for visibility

Report

Every month, you’ll receive in-depth analyses and recommendations based on industry metrics and your individual business goals. We measure the valuable actions (e.g. form completions or phone calls) completed by the visits we drive, and we form ongoing strategy and concrete deliverables based on that progress.

Optimize

Quick, smart adjustment is key to any endeavor. As cultures shift, technology expands, and businesses grow, it’s important to adapt your efforts for maximum return. SEO always evolves rapidly. An outdated strategy can result in penalties, decreases in traffic, and potential extension. To prevent your brand from dying off, we continually tweak and hone your SEO campaigns to maximize impact and ROI.  Get started.

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