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Display often gets a bad rap because people don’t understand its role in the Buyer Journey. There’s a misconception that if you buy enough ad inventory and peddle the same creative to enough people, eventually your efforts will pay off. Marketers who work this way are often left disappointed.
At Nebo, we understand that there’s a lot more to good media planning than just buying shelf space. In reality, all the research and analysis you put into your Search and Social campaigns should apply to Display, as well. Once we understand your goals, we’ll craft specific campaigns with unique creative depending on a variety of interest, demographic, and psychographic targeting options.
And we’ll put the “Awareness direct to Purchase” idea to bed for good. This isn’t a one-click world anymore. It’s not a single-device world. Display advertising is as much about branding as it is about conversions. We’ll communicate your brand story through a combination of creative and ad copy, and make sure we’re moving users comfortably through the Buyer Journey, not trying to bypass it.
Want to learn more about how Display ads can add value for your users? Contact Us.