Studies show email has one of the highest conversion rates of any digital medium. Why? Because it is has the potential to be amazing.
Email is the most intimate and unique way to build a lifelong relationship with a customer. Unlike other channels, people actually opt in, and prefer to communicate with brands via email. In using email, you’re creating a personal connection with subscribers -- nurturing, engaging and providing relevant content through all stages of their buyer journey.
But, email’s power has been abused. Too many marketers follow a blast-first mentality, shooting first and asking questions later. It’s this misguided approach to email -- thinking more is always better -- that gives email a bad rap.
We do things a little bit differently. At Nebo, we let our human-centered philosophy inform our email strategies; we strongly believe email is one of the best methods for building relationships, but it has to be done correctly. From tight, strategic segmentation to thoughtful email design and creative integration, we’re all about delivering actual value into your audience’s inboxes.
Everything comes down to being strategic and personalized. We’re eliminating the batch and blast approach. People are busy -- they want relevant, timely, and pertinent information they value. Our approach focuses on defining your goals, segmenting your audiences, and strategizing about the types of content that will best resonate with your users during each phase of their buyer journey.
As an integrated marketing agency, we’re passionate about utilizing our many departments to bring your engagement to life. For email, this means partnering with our creative team to develop customized designs that connect with your audience in authentic ways. After all, it’s not just about the content; it’s about driving measurable results with an engaging and beautiful message.
That being said, what’s a beautifully designed email without engaging copy? Our team takes a strategic approach to your email content by tailoring each message’s copy to the specific audience, as well as their specific place in the buyer journey. Our goal is to get the right content to the right users at the right time. Our editorial calendars make sure that happens.