Social Media Is Not a Magic Bullet
Strategy is king. Though the internet has revolutionized our mediums and given us new tools to work with, success is still largely dictated by strategies that have been effective for years past. Yes, the newcomers are innovators, but their success stands on the shoulders of history. What works now has worked before. When it comes [...]
Experimental Media Intakes
Experimenting is a part of working in the online space. The media, search, and social landscapes are constantly in flux. Standards come and go, and the daily feed of information is closer to real time than it ever has been. To be any good at interactive marketing you have to experiment. You have to question [...]
The Problem with One Identity
One of my good friends, Wilfried Schobeiri, wrote me an e-mail a few days ago about a trend in social media. He writes: I was thinking today about OpenID, Facebook connect, twitter’s connect thing, Google, friend feed, etc…Twitter shows my thought process: