What Sidewiki Means for You and Your Business
Google is not always the first to market with some of its products, in fact it usually isn’t, but it’s getting good at mastering the products and services it goes after. Sidewiki is the next product that Google hopes to turn to gold. By allowing web visitors to contribute to any webpage, Sidewiki pushes the [...]
Social Media Is Not a Magic Bullet
Strategy is king. Though the internet has revolutionized our mediums and given us new tools to work with, success is still largely dictated by strategies that have been effective for years past. Yes, the newcomers are innovators, but their success stands on the shoulders of history. What works now has worked before. When it comes [...]
The Problem with One Identity
One of my good friends, Wilfried Schobeiri, wrote me an e-mail a few days ago about a trend in social media. He writes: I was thinking today about OpenID, Facebook connect, twitter’s connect thing, Google, friend feed, etc…Twitter shows my thought process:
Social Conversion Points And The Sharing Of Content
In general, most sites aim to convert visitors into sales, subscriptions, registrations and requests for quotes, but there’s one more conversion point that I think is often overlooked in web design and interactive strategy. That conversion point is sharing. Sharing is crucial to online success, not only to bloggers and other “social media” types, but [...]
What The Foodies Taught Us About Social Media
Adam recently had an interesting experience writing a guest post for an Atlanta restaurant review blog. After discussing the incident with Adam earlier today, I think there are two major lessons to be learned. One is to be applied before you start talking, and the other involves more talking. Know your audience. Engage your audience. [...]