Social Media Is Not a Magic Bullet
Strategy is king. Though the internet has revolutionized our mediums and given us new tools to work with, success is still largely dictated by strategies that have been effective for years past. Yes, the newcomers are innovators, but their success stands on the shoulders of history. What works now has worked before. When it comes [...]
Are You Keeping or Killing Your Facebook Fans?
What is a fan? The wikipedia entry says: A fan, aficionado, or supporter is someone who has an intense, occasionally overwhelming liking and enthusiasm for a sporting club, person (usually a celebrity), group of persons, company, product, activity, work of art, idea, or trend. Fans of a particular thing or person constitute its fanbase or [...]
The Problem with One Identity
One of my good friends, Wilfried Schobeiri, wrote me an e-mail a few days ago about a trend in social media. He writes: I was thinking today about OpenID, Facebook connect, twitter’s connect thing, Google, friend feed, etc…Twitter shows my thought process:
Centralized Commenting: Ripples of A New Era
In light of Google’s changes to how they handle no-follow links (check out seomoz’s video on this change), Andy Beard has posted an interesting suggestion for bloggers: switch to Disqus. Andy has a variety of reasons for suggesting Disqus, but the main reason that now is the time is because it places all of your [...]
The Shift Towards One Identity
The web has always been a place of multiple identities. Right now I act differently on my personal blog, this blog, Twitter, Facebook, and LinkedIn. I have multiple identities. In the future there will only be one identity.