(Photo via PDXdj)
While we always hope for the best, sometimes agency-client relationships become like angry drivers encountering each other on the road. We’ve all done it. We judge other drivers – verbally, under our breath, or even with unique hand gestures. From afar, it’s obvious what other drivers should be doing and it pisses us off when they cut us off or drive too slow. However, we become impatient jerks in the process. Maybe the other driver is late for an appointment. Maybe they just got fired. Maybe they have to go to the bathroom. Whatever it is, they are driving that way for a reason.
Over the last few years we have responded to the difficulties and challenges that face our world by becoming pessimistic. We’ve shrouded ourselves in an armor of cynicism and taken a negative outlook on everything from politics (it’s broken!) to the economy (it’s bad!).