Comments on: Google Analytics Premium vs. SiteCatalyst: Now and in the Future http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/ Interactive Marketing & Design Tue, 14 May 2013 18:48:19 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Robert J http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-238129 Robert J Thu, 18 Apr 2013 21:03:29 +0000 http://www.neboagency.com/blog/?p=11862#comment-238129 We are in the process of switching from SC to GAP. The one deceiving thing is the GAP cost is approx. $490k at it's top tier. $150 is the entry-level tier. We are in the process of switching from SC to GAP. The one deceiving thing is the GAP cost is approx. $490k at it’s top tier. $150 is the entry-level tier.

]]> By: Amin Shawki http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-231180 Amin Shawki Wed, 20 Mar 2013 17:30:05 +0000 http://www.neboagency.com/blog/?p=11862#comment-231180 Great post, really clear break down. I think before choosing any enterprise level analytics tool, you have to understand ultimate goals and requirements for data tracking you want to achieve. Ultimately, any analytics tools can provide great data and marketing insights, but matching your company/site to the best tool can be tricky. Michael Loban wrote a post about some evaluation criteria when determining which enterprise level tool to invest in: http://content.infotrustllc.com/infotrust-blog/bid/232759/10-Evaluation-Criteria-for-an-Enterprise-Website-Analytics-Solution Great post, really clear break down. I think before choosing any enterprise level analytics tool, you have to understand ultimate goals and requirements for data tracking you want to achieve. Ultimately, any analytics tools can provide great data and marketing insights, but matching your company/site to the best tool can be tricky. Michael Loban wrote a post about some evaluation criteria when determining which enterprise level tool to invest in:

http://content.infotrustllc.com/infotrust-blog/bid/232759/10-Evaluation-Criteria-for-an-Enterprise-Website-Analytics-Solution

]]> By: Google Analytics Vs. SiteCatalyst Round 2 http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-221352 Google Analytics Vs. SiteCatalyst Round 2 Wed, 13 Feb 2013 11:46:44 +0000 http://www.neboagency.com/blog/?p=11862#comment-221352 [...] In our last examination of Premium and SiteCatalyst, Premium was by far the more accessible, and this hasn’t changed. Premium is intended to be an intuitive, instinctive and user-friendly system, providing “analytics for all”. [...] [...] In our last examination of Premium and SiteCatalyst, Premium was by far the more accessible, and this hasn’t changed. Premium is intended to be an intuitive, instinctive and user-friendly system, providing “analytics for all”. [...]

]]> By: David http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-190878 David Wed, 09 Jan 2013 15:51:17 +0000 http://www.neboagency.com/blog/?p=11862#comment-190878 Very interesting post and some valid points. In terms of the custom variables, in version 14 it was actually 100 (50 props and 50 evars) plus you get a further 100 events. Nobody seems to be talking about data ownership. Google owns all the data you push into it, whereas with SiteCatalyst, it is your own data. Very interesting post and some valid points.
In terms of the custom variables, in version 14 it was actually 100 (50 props and 50 evars) plus you get a further 100 events.
Nobody seems to be talking about data ownership. Google owns all the data you push into it, whereas with SiteCatalyst, it is your own data.

]]> By: From Analytics to Digital Discrimination: Our Most Shared Blogs of 2012 http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-178515 From Analytics to Digital Discrimination: Our Most Shared Blogs of 2012 Thu, 27 Dec 2012 20:23:16 +0000 http://www.neboagency.com/blog/?p=11862#comment-178515 [...] The power of analytics strikes again. Many people commented on this comparison post either agreeing with our analysis or pointing out some things that we had missed. This is a post we may look to expand upon early in 2013. [view post] [...] [...] The power of analytics strikes again. Many people commented on this comparison post either agreeing with our analysis or pointing out some things that we had missed. This is a post we may look to expand upon early in 2013. [view post] [...]

]]> By: Rudi Shumpert http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-167828 Rudi Shumpert Mon, 17 Dec 2012 19:38:50 +0000 http://www.neboagency.com/blog/?p=11862#comment-167828 Great post. It would be interesting to see the switching costs of moving to/from these tools and how that would impact an enterprise client in choosing either of these solutions. Also with the emergence of TMS solutions such as Satellite ;) the initial implementation & ongoing support of either of these tools becomes less of an issue or differentiator for either tool. -Rudi Great post.

It would be interesting to see the switching costs of moving to/from these tools and how that would impact an enterprise client in choosing either of these solutions. Also with the emergence of TMS solutions such as Satellite ;) the initial implementation & ongoing support of either of these tools becomes less of an issue or differentiator for either tool.

-Rudi

]]> By: Tim Wilson http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-167821 Tim Wilson Mon, 17 Dec 2012 19:28:20 +0000 http://www.neboagency.com/blog/?p=11862#comment-167821 Great post! I'm surprised there haven't been more Adobe defenders weighing in and bashing it! I don't quite follow Matthias's "150 variables" comment. When saying "75 for segmentation/eCommerce and 75 for traffic," is he referring to 75 custom conversion variables (eVars) and 75 props? If so, then saying "150" is misleading -- the fact that the conversion/traffic distinction is exposed to the user at all is unfortunate. Adobe is slowly trying to blur/remove those distinctions, but it's silly that they're still there -- requires more "learning how the sausage is made" than should be required. Great job on the post -- the chart and the write-up seem spot-on! Great post! I’m surprised there haven’t been more Adobe defenders weighing in and bashing it!

I don’t quite follow Matthias’s “150 variables” comment. When saying “75 for segmentation/eCommerce and 75 for traffic,” is he referring to 75 custom conversion variables (eVars) and 75 props? If so, then saying “150″ is misleading — the fact that the conversion/traffic distinction is exposed to the user at all is unfortunate. Adobe is slowly trying to blur/remove those distinctions, but it’s silly that they’re still there — requires more “learning how the sausage is made” than should be required.

Great job on the post — the chart and the write-up seem spot-on!

]]> By: Brian Easter http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-148893 Brian Easter Mon, 29 Oct 2012 19:14:33 +0000 http://www.neboagency.com/blog/?p=11862#comment-148893 Matthias - Thanks for taking the time to read our post. The comparison between two enterprise level platforms such as GA Premium and SiteCatalyst in a blog post, will be of necessity, quite succinct. We appreciate you pointing out the error about the custom variables, we were writing this blog post as version 15 was being released, so some of the information wound up being legacy data from version 14 (we've updated the chart accordingly). We also carefully considered you other comments, as we want to put out the most accurate information available, but we think the chart's overall message is meant to compare the "out of the box" approach Google Analytics allows to the complex set up required by SiteCatalyst. While one of the greatest attributes of SiteCatalyst is the flexibility and customization that allow work arounds, we've left the other areas of the chart as is to preserve the overall message. Thanks again for the insightful comments, it definitely gave us an opportunity to take another look. Matthias – Thanks for taking the time to read our post. The comparison between two enterprise level platforms such as GA Premium and SiteCatalyst in a blog post, will be of necessity, quite succinct. We appreciate you pointing out the error about the custom variables, we were writing this blog post as version 15 was being released, so some of the information wound up being legacy data from version 14 (we’ve updated the chart accordingly). We also carefully considered you other comments, as we want to put out the most accurate information available, but we think the chart’s overall message is meant to compare the “out of the box” approach Google Analytics allows to the complex set up required by SiteCatalyst. While one of the greatest attributes of SiteCatalyst is the flexibility and customization that allow work arounds, we’ve left the other areas of the chart as is to preserve the overall message. Thanks again for the insightful comments, it definitely gave us an opportunity to take another look.

]]> By: Matthias (digital analytics expert) http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-148261 Matthias (digital analytics expert) Fri, 26 Oct 2012 01:11:25 +0000 http://www.neboagency.com/blog/?p=11862#comment-148261 Nice article and interesting to see how Google is positioning itself with the premium version of analytics. Brilliant idea also to compare it to SiteCatalyst from Adobe as the current leader in the premium webanalytics market. But unfortunately some information in the table on SiteCatalyst is not correct: - SiteCatalyst allows a number of 150 custom variables (75 for segmentation/eCommerce and 75 for traffic with no additional costs - with the right setup you can also have multisession paths to conversion - custom attribution model is also available (but you have to set it up via adobe => extra costs) Concerning the license fee: Google is selling analytics premium for a blanket amount of 150k/year, to reach the same pricing level at SiteCatalyst it takes some several hundred million pageviews/month There is no doubt that the usability of Google Analytics is unmatched (for standard users anyway, but if you have to dive deeper into your analysis it's not as easy to get the right data and you have to do some digging) At the end it depends on the customer needs what might be the right webanalytics tool for their business. Nice article and interesting to see how Google is positioning itself with the premium version of analytics. Brilliant idea also to compare it to SiteCatalyst from Adobe as the current leader in the premium webanalytics market. But unfortunately some information in the table on SiteCatalyst is not correct:
- SiteCatalyst allows a number of 150 custom variables (75 for segmentation/eCommerce and 75 for traffic with no additional costs
- with the right setup you can also have multisession paths to conversion
- custom attribution model is also available (but you have to set it up via adobe => extra costs)
Concerning the license fee: Google is selling analytics premium for a blanket amount of 150k/year, to reach the same pricing level at SiteCatalyst it takes some several hundred million pageviews/month
There is no doubt that the usability of Google Analytics is unmatched (for standard users anyway, but if you have to dive deeper into your analysis it’s not as easy to get the right data and you have to do some digging)
At the end it depends on the customer needs what might be the right webanalytics tool for their business.

]]> By: Brian Easter http://www.neboagency.com/blog/google-analytics-premium-vs-sitecatalyst/comment-page-1/#comment-148233 Brian Easter Thu, 25 Oct 2012 19:46:44 +0000 http://www.neboagency.com/blog/?p=11862#comment-148233 Mehdi - thanks for the compliments and for the comments. Brandon - I agree with you, and data reconciliation isn't something people take as seriously as they should - at least in my opinion. Yoshee - I think SiteCatalyst will clearly win the integration battle. Google's privacy policy prohibits sharing much of the information most CRMs and marketing automation tools want & need to be fully integrated. Blair - maybe our next post will be a battle between Coremetrics and Google Analytics Premium. This post only included GA Premium and SIteCatalyst because it's been a frequent discussion at the office. Kate - I agree, we've definitely seen a trend towards Google of late. I must admit I'm a bit biased because we love Google Analytics and we're also a Google Analytics Certified Partner. Mehdi – thanks for the compliments and for the comments.

Brandon – I agree with you, and data reconciliation isn’t something people take as seriously as they should – at least in my opinion.

Yoshee – I think SiteCatalyst will clearly win the integration battle. Google’s privacy policy prohibits sharing much of the information most CRMs and marketing automation tools want & need to be fully integrated.

Blair – maybe our next post will be a battle between Coremetrics and Google Analytics Premium. This post only included GA Premium and SIteCatalyst because it’s been a frequent discussion at the office.

Kate – I agree, we’ve definitely seen a trend towards Google of late. I must admit I’m a bit biased because we love Google Analytics and we’re also a Google Analytics Certified Partner.

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