http://www.neboagency.com/blog/beyond-the-focus-group/ Interactive Marketing & Design Tue, 14 May 2013 18:48:19 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://www.neboagency.com/blog/beyond-the-focus-group/comment-page-1/#comment-129019 Chris Allison Thu, 07 Jun 2012 16:35:23 +0000 http://www.neboagency.com/blog/?p=9266#comment-129019 Taylor, you're absolutely right. It's scary how the focus group has become the emblem of qualitative, when in fact it's one of many tools that can be great - as you mentioned - when combined with others. In the same book mentioned in the post, Wendy Gordon points out that even how other techniques are described, as "alternative", points to the view many people have of them. Taylor, you’re absolutely right. It’s scary how the focus group has become the emblem of qualitative, when in fact it’s one of many tools that can be great – as you mentioned – when combined with others. In the same book mentioned in the post, Wendy Gordon points out that even how other techniques are described, as “alternative”, points to the view many people have of them.

]]> http://www.neboagency.com/blog/beyond-the-focus-group/comment-page-1/#comment-128995 Taylor Thu, 07 Jun 2012 15:10:03 +0000 http://www.neboagency.com/blog/?p=9266#comment-128995 Frankly, it's scary that we're still trying to educate people on the power of qualitative research methods outside of the focus group. So much amazing work has and is being done with in-context and projective techniques, among others. Interestingly, I'm actually seeing focus groups return to favor a bit - not as they once were - but when combined with other methods to take advantage of the benefits focus groups do have. Frankly, it’s scary that we’re still trying to educate people on the power of qualitative research methods outside of the focus group. So much amazing work has and is being done with in-context and projective techniques, among others. Interestingly, I’m actually seeing focus groups return to favor a bit – not as they once were – but when combined with other methods to take advantage of the benefits focus groups do have.

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