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Groundhog Day: A Strange Holiday That Should Have Stayed In The 1800s

I’m just going to come right out and say it. Groundhog Day is bullshit. Look, I get that it’s a longstanding tradition that dates back to the 1800s and it’s based on a fun little bit of superstitious lore. But haven’t we moved past all that as a society? Think about it. An old white […]

From Flamin’ Hot Cheetos to Reinventing PR: The Top 10 Posts of 2017

2017 was a big year for us. We called for the reinvention of an industry, went public with NeboCMS, and published our first post in another language (if you count emojis as a language). And that was just on the Nebo blog. It’s no secret we use the blog to blast our thoughts into the […]

Pumpkin Spice: Summer’s Worst Flavor

Picture it: A sunny Atlanta afternoon — certainly not the hottest all year, but, still, a solid summer day. It was August 27. I was having friends over that night to watch the Game of Thrones season finale, so I popped into Kroger to pick up some beer. My heart was set on something light […]

Office Dogs, 90s Nostalgia and Marketing Tips: The Top 16 Posts of 2016

As another year comes to a close, we’re taking a break from our year-end holiday shenanigans serious client work to reflect on everything 2016 brought our way. Like everyone else, we celebrated our wins, mourned our losses, and drank a lot of beer in between. Per usual, we documented our thoughts on the Nebo blog. […]

The Difference between Content Marketing & Copywriting

“Content marketing” in the digital sphere has been around since the Internet became a household staple, when users slowly started to grasp how they could leverage the World Wide Web to share information. In the 2000s, blogs rose through the ranks to become the go-to resource for anything you needed to know, whether it was […]